DAM-PIM-CMS BLOG

Packaging 2022 - Tendances et Solutions

Jul 19, 2022 4:19:15 PM / by Frédéric SANUY posted in DAM, Packaging, technology

0 Comments

 

A la sortie du dernier salon Paris Packaging Week, il nous paraissait intéressant de revenir sur les enjeux du packaging pour les marques en 2022 avec deux axes :

- La stratégie des marques pour gérer un packaging éco responsable minimisant son impact sur l'environnement

- Les solutions technologiques mises en oeuvre pour contrôler le cycle de vie des produits.

 

Read More

Packaging 2022 - Trends and Solutions

Jul 19, 2022 4:17:27 PM / by Frédéric SANUY posted in DAM, Packaging, technology

0 Comments

During the last Paris Packaging Week it was interesting for us to come back to the challenges of packaging for brands in 2022 with 2 highlights :

- Brand strategy to manage packaging and minimise footprint on the environment

- The right path to select the solution to control the life cycle of your artworks to drive a new consumer experience.

Read More

New Webinar - DAM is a chess game, simple to learn but difficult to master

May 5, 2022 11:47:23 AM / by Frédéric SANUY posted in Marketing, Webinar, technology

0 Comments

 

We are hosting a new #DAM #webinar "DAM is a chess game, simple to learn but difficult to master" with DAM veteran experts Mark Davey Founder of IQ EQUITY and the DAM Play BookJohn Florance Practice Manager at Risetime & Bulent (Brent) Dogan President at Cyangate.

Tuesday 10th May, 10am ET, 4pm CET

 

Read More

CMS at the heart of the customer experience

Mar 29, 2022 11:37:08 AM / by Frédéric SANUY posted in DAM, CMS, technology

0 Comments

Following up on our last article on the MACH architecture, we thought it would be interesting to take stock of what is essential for any type of business: the customer experience portal, namely the CMS (Content Management System).

Read More

Le CMS au coeur de l'expérience client

Mar 29, 2022 10:39:21 AM / by Frédéric SANUY posted in DAM, CMS, technology

0 Comments

Pour faire suite à notre dernier article sur l'architecture MACH, il nous paraissait intéressant de refaire le point sur ce qui constitue l'essentiel pour tout type d'entreprise : le portail de l'expérience client, à savoir le CMS (Content Management Système).

Read More

Documation 2022 - Gestion de contenu dans l’écosystème des marketplaces et du e-commerce, rôle et avenir du DAM ?

Mar 18, 2022 10:59:41 AM / by Frédéric SANUY posted in Event, DAM, PIM, technology, marketplace, mach, e-commerce

0 Comments

 

La semaine prochaine s'ouvre la 28ème édition du salon Documation 2022 et I-expo les 22,23 et 24 Mars Porte de Versailles, le rendez-vous du management de l'information et des processus documentaires. Ce nouveau rendez-vous en présentiel s'articule autour de conférences et d'ateliers.

Nous sommes heureux Activo (cabinet de conseil) d'animer une conférence  avec  Orkis (éditeur de solution DAM), et la participation de Grand Shooting, éditeur d’une plateforme pour améliorer la gestion, le choix et la performance des images commerciales.
 
Nous aborderons  les enjeux des producteurs de contenu  dans le nouvel écosystème  depuis la  création de contenu  jusqu’à leur  syndication multi canal (MACH).
 
Read More

DAM & PIM at the heart of the customer engagement

Aug 9, 2021 5:07:53 PM / by Frédéric SANUY posted in DAM, PIM, technology

0 Comments

Almost every single industry has faced major losses and lost months and even years’ of growth – but not all. While industries like tourism and aviation were hit particularly hard, some have thrived due to lockdowns and quarantine measures – eCommerce is one such industry.

Analysts all agree that the pandemic has been an accelerator of digital transformation forcing customers to initiate DAM and / or PIM projects to meet the needs of their customers and challenge the e-commerce market.

Read More

DAM et PIM au coeur de l'engagement des marques

Jul 22, 2021 10:11:55 AM / by Frédéric SANUY posted in DAM, PIM, technology

0 Comments

Les analystes s'accordent tous sur le fait que la pandémie a été un accélérateur de la transformation digitale obligeant les clients à engager des projets DAM et/ou PIM pour répondre aux besoins de leurs clients.

Le meilleur moyen  d'engager un client se fait par l'image, avec toute l'information disponible au bout de son doigt grâce à son mobile. La réussite passe donc inévitablement par la capacité des systèmes à agréger cette expérience client. Comme le disait Jonathan Ive (Chief Designer Officer Apple) : " Simplicity in Clarity".

 

Read More

Replay : 50 Shades of DAM - The right path to success

Jul 9, 2021 2:02:55 PM / by Frédéric SANUY posted in Marketing, Webinar, DAM, technology, design thinking

0 Comments

Le contenu de votre article de blog 

 

Thanks to all our attendees following our new DAM Webinar : The right path to success with the great participation of Jill Talvensaari - CEO of AJILLITY, Lisa Grimm - DAM Manager at Novartis and Celine Millinder DAM Manager at Save the Children. They shared their DAM experience from the customer journey, best practices. It is all about customer experience and ROI.

Read More

Webinar : The right path to take for DAM success !

Jun 24, 2021 8:11:44 PM / by Frédéric SANUY posted in Marketing, Webinar, DAM, technology

0 Comments

We are very delighted to share with you a new DAM webinar Thursday 8th 5PM CET - driven by one scope ! How to to find the right path to take for DAM success.

Beyond the technology there is so much things to take into consideration to make the right selection for a DAM system. In the crazy map of the ChiefMartech with thousands of solutions between DAM, PIM, CMS, CDP, CRM....is it even more to select the right solution with the best ROI.

Read More
Content not found