Analysts all agree that the pandemic has been an accelerator of digital transformation, forcing clients to undertake DAM and/or PIM projects to meet the needs of their clients.
As Oberlo rightly analyzes, the penetration rate of e-commerce is constantly increasing.
In 2022, nearly 2.14 billion people around the world will shop online. This represents 27.6% of the world's population. In other words, more than one in four people are fans of online shopping. Between 2021 and 2022, online commerce gained 900 million more followers, an increase of 4.4% in one year.