A la sortie du dernier salon Paris Packaging Week, il nous paraissait intéressant de revenir sur les enjeux du packaging pour les marques en 2022 avec deux axes :
- La stratégie des marques pour gérer un packaging éco responsable minimisant son impact sur l'environnement
- Les solutions technologiques mises en oeuvre pour contrôler le cycle de vie des produits.
During the last Paris Packaging Week it was interesting for us to come back to the challenges of packaging for brands in 2022 with 2 highlights :
- Brand strategy to manage packaging and minimise footprint on the environment
- The right path to select the solution to control the life cycle of your artworks to drive a new consumer experience.
We are hosting a new #DAM #webinar "DAM is a chess game, simple to learn but difficult to master" with DAM veteran experts Mark Davey Founder of IQ EQUITY and the DAM Play Book, John Florance Practice Manager at Risetime & Bulent (Brent) Dogan President at Cyangate.
Tuesday 10th May, 10am ET, 4pm CET
Following up on our last article on the MACH architecture, we thought it would be interesting to take stock of what is essential for any type of business: the customer experience portal, namely the CMS (Content Management System).
