New Webinar - DAM is a chess game, simple to learn but difficult to master

May 5, 2022 11:47:23 AM / by Frédéric SANUY

DAM Webinar-1


We are hosting a new #DAM #webinar "DAM is a chess game, simple to learn but difficult to master" with DAM veteran experts Mark Davey Founder of IQ EQUITY and the DAM Play BookJohn Florance Practice Manager at Risetime & Bulent (Brent) Dogan President at Cyangate.

Tuesday 10th May, 10am ET, 4pm CET


During the last 2 years with the rise of e-commerce and rich digital content, the need of a DAM system has never been so important for all customers from various vertical markets. Who ever you are : brand, retailer, agency, cpg, pharma & packaging we have been hearing from many people across the globe struggling with DAM initiatives.

Usually, it lacks management buy-in, strategy, resources, data modelling or vendor overpromising and underdelivering. It is time for some open conversations about the real issues and digital asset management advocates' problems. As they say, a problem shared is a problem solved.

Every customer  has its own story and there is no one solution to solve your problem. When we see the new Chief Martech Map, it is a big challenge to find the right path to take ! Regarding your ecosystem ( CRM - PIM - CMS), your assets types ( Images, Videos, Packaging PDF, 3D...) and your processes you can find a DAM system but not all of them can deliver successfully. 

With the help of Mark Davey, Founder of IQ EQUITY and the DAM Play Book, John Florance DAM Practice Manager at Risetime, Bulent (Brent) Dogan President at CyanGate and Frédéric SANUY CEO of Activo we will go deep dive of what matters for customers in all the DAM Dimensions at the enterprise level and the rich ecosystem ( CRM - PIM - CMS)


Dam Playbook

Mark Davey will unveil the DAM Playbook during the session to compare DAM system from workflows, version control, users rights and permissions....







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Tags: Marketing, Webinar, technology

Frédéric SANUY

Written by Frédéric SANUY

I'm a 25-year expert of the information technology industry, with Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). I advise customers, technology project leader on digital strategy, technology business cases, and vendors. Specialties: Digital asset management (DAM), E-learning and xml-based workflows, content management (ECMS), distributed (global) workflows, category, taxonomy and controlled vocabulary development, editorial and media workflows, continuous improvement, change management, value-chain management, mentoring & coaching, application development and deployment.