Webinar : The right path to take for DAM success !

Jun 24, 2021 8:11:44 PM / by Frédéric SANUY

DAM Webinar

We are very delighted to share with you a new DAM webinar Thursday 8th 5PM CET - driven by one scope ! How to to find the right path to take for DAM success.

Beyond the technology there is so much things to take into consideration to make the right selection for a DAM system. In the crazy map of the ChiefMartech with thousands of solutions between DAM, PIM, CMS, CDP, CRM....is it even more to select the right solution with the best ROI.


As you know during the last year of the pandemy the customer journey is even more driven with digital, and most of brands, retailers, agencies had to accelerate their digital transformation.

Eric Chaniot

In this rush it is important to take the right path. After a quick update of DAM Trends 2021 and the top of DAM market place we will have the owner to have with us 3 DAM women leaders of the industry.

Jill Talvensaari - CEO of AJILLITY

Jill Talvensaari


Lisa Grimm - DAM Manager at Novartis

Lisa Grimm


Celine Millinder DAM Manager at Save the Children

celine Millinder

Some question we are asking for and that will be covered :

- How to stamp your vendors always overpromising with business requirements and DAM core characteristics ?
- Developing customer empathy and how that drives user stories for agile tech stack devt ?
- Running DAM as an Agile product ?



Frédéric SANUY

CEO - Activo ®


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Tags: Marketing, Webinar, DAM, technology

Frédéric SANUY

Written by Frédéric SANUY

I'm a 25-year expert of the information technology industry, with Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). I advise customers, technology project leader on digital strategy, technology business cases, and vendors. Specialties: Digital asset management (DAM), E-learning and xml-based workflows, content management (ECMS), distributed (global) workflows, category, taxonomy and controlled vocabulary development, editorial and media workflows, continuous improvement, change management, value-chain management, mentoring & coaching, application development and deployment.