Replay : 50 Shades of DAM - The right path to success

Jul 9, 2021 2:02:55 PM / by Frédéric SANUY

Le contenu de votre article de blogDAM Webinar replay 


Thanks to all our attendees following our new DAM Webinar : The right path to success with the great participation of Jill Talvensaari - CEO of AJILLITY, Lisa Grimm - DAM Manager at Novartis and Celine Millinder DAM Manager at Save the Children. They shared their DAM experience from the customer journey, best practices. It is all about customer experience and ROI.


replayWe had the pleasure to talk and share about some very important topics like metadata, user experience, ecosystem to be successful. But at the top the most important is the people.

Eric Chaniot

The onboarding phase is a key factor to engage all the enterprise. We are working with our customers the Design Thinking approach to the DAM.

DAM Design Thinking

During these phase we are using Klaxoon to get the best of the business requirements applied to the DAM :

KlaxoonOf course at one stage you have to make a decision. Every customer has its on story, there is no one solution. The approach will not be the same if you are a brand, retailer, agency...

Some of the main points :

- User Experience

- Performance

- Ecosystem

- Self service

- Security

As usual we advise gathering your business requirements after deep dive analysis. One way is to follow the 10core characteristics from IQ Equity :


10 Core DAM Characteristics accreditation was conceived to evaluate DAM systems on Core functionality. It is an evaluation process which looks at 10 key areas, covering 22 dimensions in total. Any software which passes the 10 Core can be deemed a fit for purpose DAM system.

From our customers based in France and Europe we have listed the best DAM vendors we are working with, it is not about pricing or features it is just doing the job. Most DAM US vendors do to have a strong presence in france of course.

dam vendors

Let's contact us to start your project with a disruptive and agnostic approach and the best ROI.




Looking ahead to share with you during this summer time.

Frédéric SANUY - CEO Activo®



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Tags: Marketing, Webinar, DAM, technology, design thinking

Frédéric SANUY

Written by Frédéric SANUY

I'm a 25-year expert of the information technology industry, with Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). I advise customers, technology project leader on digital strategy, technology business cases, and vendors. Specialties: Digital asset management (DAM), E-learning and xml-based workflows, content management (ECMS), distributed (global) workflows, category, taxonomy and controlled vocabulary development, editorial and media workflows, continuous improvement, change management, value-chain management, mentoring & coaching, application development and deployment.