DAM-PIM-CMS BLOG

Webinar : The right path to take for DAM success !

Written by Frédéric SANUY | Jun 24, 2021 6:11:44 PM

We are very delighted to share with you a new DAM webinar Thursday 8th 5PM CET - driven by one scope ! How to to find the right path to take for DAM success.

Beyond the technology there is so much things to take into consideration to make the right selection for a DAM system. In the crazy map of the ChiefMartech with thousands of solutions between DAM, PIM, CMS, CDP, CRM....is it even more to select the right solution with the best ROI.

As you know during the last year of the pandemy the customer journey is even more driven with digital, and most of brands, retailers, agencies had to accelerate their digital transformation.

In this rush it is important to take the right path. After a quick update of DAM Trends 2021 and the top of DAM market place we will have the owner to have with us 3 DAM women leaders of the industry.

Jill Talvensaari - CEO of AJILLITY

 

Lisa Grimm - DAM Manager at Novartis

 

Celine Millinder DAM Manager at Save the Children

Some question we are asking for and that will be covered :

- How to stamp your vendors always overpromising with business requirements and DAM core characteristics ?
- Developing customer empathy and how that drives user stories for agile tech stack devt ?
- Running DAM as an Agile product ?

 

Frédéric SANUY

CEO - Activo ®